Case Study on Hotel Management

Question: Discuss about the Case Study on Hotel Management? Answer: Introduction JW Marriott is one of the best American hospitality companies that have managed a broad portfolio on lodging facilities. It is located in New York and has other branches all over the world. In this research, the main purpose would be to identify information about the companys background and after getting all information, a reflective assessment would be created with the help of three questions described (Walker and Walker). Background and Project details Name of the General Manager/person you will be interviewing - Mr. Stephen Batta Name of the hotel - JW Marriott Essex house New York Location - 160, Central Park South, New York, NY 10019, United States Size - It consists of 23 event rooms, 22, 029 sq ft of total event space and 550 capacity of large event space. It also has a concierge level (Sarah W. Kamau). Type of Hotel - 5 star Number of Room and Suites - 394 rooms and 117 suites Organizational Chart - Figure 1: Organizational structure of JW Marriott (Source: Law et al) Types of Beds - It has an extraordinary collection of bed and bedding sets. To make sleeping comfortable, the types of beds include birds eye stripe bed bedding set, Block print bed bedding set, sterling bed bedding set, frameworks bed bedding set, foam mattress box spring set, and inner-spacing mattress box spring set (McIntosh and Harris). Guest Amenities - The guest rooms of JW Marriott are styled with elegant sophistication and enhanced with residential comforts. There would be accommodation of business and leisure traveler (Hu). JW Jack pack allows hooking up and recharging mobile phones, iPod, laptop, etc. Guest Satisfaction Survey Scores - When the guest receives a complete satisfaction after he/she has confirmed stay, it would be posted on JW Marriott website or wall. It would also find a reserve position on search results and opening its website. However, the guest reviews are moderated to ensure reviews of hotel and other guidelines (Gil Choi). It is also incorporated that reviews are moderated on personally identifiable information, ensure right content, screen for profanity, etc. Marriott will also sell information to the third parties by making a review on 72 hours of submission. Reservations System and Sources - The reservation systems is build with a portfolio that has richness in authenticity. For the owners, developers and franchisees, JW presents an exceptional prospect on brands iconic level. JW hotels enjoy competitive advantage by selecting destinations and including a global gateway of resort locations and other emerging markets (Boella and Goss-Turner). It also allows the developers to increase their cost efficiency and other profitable interests. Property Management System - It has a good reputation that measures on innovation, service quality, integrity, and service quality (Barrows, Powers and Reynolds). The property management of JW Marriott has owned a good market rate by broadcasting over 3000 properties. It also has 14 worldwide reservation agents. Type or Diversity of Guests - JW Marriot, New York serves as an icon since 1931. The availability of guests are accommodated on Manhattan suite which consists of 1 bedroom suite, 1 king, sofa bed, Manhattan view, city view and a high floor whereas the junior suite consists of 1 sofa bed and the central park view have 1 guest room and 1 king. It is also observed that 14 NYC meeting rooms can accommodate around 180 guests, 2 boardrooms and can host up to 12 people (Miller and Walker). The service given to guests includes air conditioning, electrical adapters, bathrobe, individual climate control, etc. Number of Restaurants and Lounges - 22 restaurants Banquet/Meeting Space- It has 17,000 square feet of newly renovated banquet/meeting space. Average Daily Occupancy - 76.4% Yearly Occupancy 75.4% Average Daily Rate (ADR) - 195.28 Yearly Average Daily Rate (ADR) - 179.53 Number of Associates- NA Diversity of Associates - The diversity of associates is made through influences of executives, monitoring programs, employee benefits, job retraining, Hispanic relations and affinity groups. It is observed that the company celebrates its two milestones (McIntosh and Harris). It includes 25 years of formal diversity of inclusion programs and 15 years of womens leadership development initiative. Ownership/Management - It was seen in the year 2002 that Marriott international began restructuring its senior service communities and other Marriott service distribution through hotel management and ownership. The changes also made a significant factor by increasing sales and profit margins. The cost of Marriotts initial investment was estimated around $200 million through cash and rest was assumed through debt benefit. Moreover, Ritz-Carlton expanded timeshare market through new initiatives that was financially incurred by expertise on certain areas (Sarah W. Kamau). However, Marriott incurred ownership of Ritz-Carlton with its major properties. Crisis Management Team and Procedures - The global hospitality business managed a response on situations, crisis communications, Private relations crisis and others. Thus, the crisis team management has laid some procedures of JW Marriott that are as follows: Clear policies will help to make predictable policies Companies try to get a fair response in providing ultimate response to customers. Protecting guests would be important on securities imposed on spy cams, cell phones and other commercial data. Managing risk would be an esoteric exercise on health securities that helps to entertain smart executives and business owners (Barrows, Powers and Reynolds). Based on the research, I have taken JW Marriott as the hotel based on NYC market in New York. Now, the question talks about the ideas in analyzing the research base on this case study. It was little difficult to cite information from JW Marriott. Talking about JW Marriott position, it has made an occasion on the exotic destinations around the world. JW Marriott has also a global brand luxury on its beautiful resorts and hotels. JW Marriott properties provide an influence on the modern residential design, exceptional amenities and culinary devices. JW Marriotts service has an approach that offers a differentiated strategy on hotel brands and other service gaps. While conducting the research, I found difficult to find the sources on the relevant areas provided in this study. Through the research study, at first I could not think which hotel would be best to conduct this research study. Hence, researching effectively through online sources and other references/websites, I found that JW Marriott Hotel, New York was convenient to make an empirical understanding in this study. Since most information was not easily gettable. Thus, my approach was to go thoroughly about the website of JW Marriott Essex house, New York. I found my experience by looking at the details of the hotel. In that website, I configured a new outlook in this research study. Information was relevant about services amenities, guest room information, fitness and recreation, business services and other accessible services. Hence, in that sense first I found the general manager of JW Marriott, then its location, number of rooms and suites, banquet meeting space and number of restaurants. Moreover, through other sources, I found the current yearly occupancy, average daily rate, yearly average daily rate and average daily occupancy. Therefore, it was some way easy to conduct this research but a little difficult to find accessible information. As stated in the previous answer that JW Marriott Essex house, New York website was best suited for me to obtain information in this research study. Since this study is based on researching information of Hospitality industry, my aim was persistent to make an analytical framework based on JW Marriott Essex house, New York. I found at first difficulty that how I could get all information about this hotel. Then, I researched the online sites and found the website of JW Marriott Essex house, New York. It was best suited for me to access information about its structure and portfolio. My objective was to get information from a website that would give relevant ideas about this study. At first, I found the location of the hotel, and then I found information about room structure. On the other panel, I found necessary information about the type of beds, its guest amenities, type of diversity made between the guests and at last the banquet meeting service. Hence, this website was helpful for m e to get necessary information about the topic. The question gives me a fair chance to work with the individual property in future. Since I played a role of a simple researcher who would research online, get information, and make the work in an effective manner. If my works suits the observer, I would definitely plan to work with the individual about this subject or any other topic. As I have represented all my ideas and concepts in this research study to make the work effective. Thus, I would be privileged if the individual likes my research work and gives a good feedback. More importantly, I would avail ideas that make my course of work with good interpretation results and analysis. Conclusion: The research concludes a good survey on the chosen hotel industry that is JW Marriott Essex House, New York. Here, various ideas are demonstrated to provide details of the hotel through its location, organizational chart, guest amenities, etc. However, with deliberate questions, a reflective report is produced relatively. Reference List: Barrows, Clayton W, Thomas F.- Powers, and Dennis E Reynolds. Introduction To Management In The Hospitality Industry. Hoboken, New Jersey: Wiley, 2012. Print. Boella, M. J, and Steven Goss-Turner. Human Resource Management In The Hospitality Industry. London: Routledge, 2013. Print. Chen, Joseph S. Advances In Hospitality And Leisure. Bingley, U.K.: Emerald, 2013. Print. Gil Choi, Jeong-. "Demanding Open Access Journal In The Hospitality Tourism Industry". J Tourism Hospit 01.03 (2012): n. pag. Web. Hu, H.-H. S. "The Effectiveness Of Environmental Advertising In The Hotel Industry". Cornell Hospitality Quarterly 53.2 (2012): 154-164. Web. Law, R. et al. "Progress And Development Of Information Technology In The Hospitality Industry: Evidence From Cornell Hospitality Quarterly". Cornell Hospitality Quarterly 54.1 (2012): 10-24. Web. McIntosh, Alison, and Candice Harris. "Critical Hospitality And Work: (In)Hospitable Employment In The Hospitality Industry". Hospitality Society 2.2 (2012): 129-135. Web. Miller, Jack E, and John R Walker. Supervision In The Hospitality Industry. Hoboken, N.J.: John Wiley, 2012. Print. Sarah W. Kamau,. "Hospitality Industry EmployerS Expectation Of Employees Competences In Nairobi Hotels". Journal of Hospitality Management and Tourism 3.4 (2012): n. pag. Web. Walker, John R, and Josielyn T Walker. Exploring The Hospitality Industry. Upper Saddle River, N.J.: Pearson Prentice Hall, 2012. Print.